Time to iPROFIT

Someone at work made an annoying off-handed comment ‘women are always so bullish' (traderspeak for we think things are going up).  Anyways he’s so annoying and I wanted to quip back 'maybe because we’re smarter'.  Also, I’m not alone on my positive view on markets.  See ALWAYS NEGATIVE Nouriel Roubini (nicknamed Dr. Doom – gosh could you imagine being married/dating him..uugh!) turns BULLISH!!!.  Also Larry Fink (CEO of Blackrock, which is the biggest ASSET MANAGER in the world saying 'BE 100% in STOCKS'.

This one is a hard entry to write because I’m really kicking myself for not buying Apple 5 years ago (instead I bought a Peter Som shearling coat and then moved to a tropical climate!)  So here’s my ode to Apple and why I must buy this stock.  I just got back from skiing in Courchevel with four children under four years old (a fate I don't wish upon any single ladies but that’s a different/longer story), however conditions were amazing and moreover I’m now more convinced on Apple.  See like many of you guys – I’m iADDICTED and also an iLOSER as well as an iBREAKER.  Fortunately (for Apple), I’m not alone and this community is only growing.  Dare you to go to any airport/restaurant/hospital/school and beyond just the number of apple users- what you should truly marvel at is how the users are younger and younger.  Seriously it’s like an infinite number of new users being born. 

Now what I hate most about having to buy Apple is that I was so lazy/silly and didn't own this when I first bought my iMac in 2005.  The stock was U$44 at the time and now it’s U$470 (so up 11-fold).  OK SO I HATE MYSELF.  However I’m still going to buy this stock because I cant miss out any more.  Yes, I missed the first 100000% and $470 is pricey but that doesn't mean it’s expensive.  See with stocks (just like purses) you can’t just look at the price alone.  Just like all purses are not made equal – neither are all companies and APPLE is the HERMES BIRKIN of purses (Actually DIAMOND CROC BIRKIN).  Few things I’m looking at - How much pleasure (RETURN) does it reward you as a holder (let’s use a measure called ROE here) and its 42%;  and then I’m going to look how EXPENSIVE is it for what you get? – APPLE at $470 may seem pricey, but it only trades at 11x price/earnings – while its peers are trading at 20x and more importantly apple’s earnings are soaring, faster and faster than its peer group).  Imagine if apple’s earnings double – you get your money back in 5 years.  So basically you are buying APPLE (the DIAMOND CROC BIRKIN) of technology companies at ½ the price you’d pick up a Gap tote!!  Better P/E definition here.  Not to mention this is a gold digger’s dream come true – this company has U$97b in cash!! 

     So yes – I missed it.  I do hate myself – but at least now when iBreak/iSPEND/iLOSE or iMUTEKIDS – iPROFIT.